As a solar company, the confirmation call is a critical step in the process of turning leads into paying customers. By following these top 7 tips, you can increase your chances of meeting with prospects and presenting your solar purchase options.
#1: Use Texting to Your Advantage
In today’s fast-paced world, many people are more likely to respond to a text message than they are to a phone call. Consider sending a text message to confirm appointments, especially if you have a younger, tech-savvy target audience. Just make sure to follow any opt-in requirements for texting, such as the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR).
#2: Make Multiple Phone Calls
While texting can be an effective way to confirm preset solar appointments, it’s also a promising idea to follow up with a phone call. This helps ensure that your message was received and that the prospect is still interested in meeting. Aim to make at least two phone calls to confirm an appointment, but you may need to make more if you don’t get a response.
#3: Choose Your Words Carefully
When you do make a confirmation call, it’s important to be clear and concise. Explain the purpose of the call and remind the prospect of the details of the appointment. You can also ask if there are any questions or concerns that need to be addressed before the meeting.
#4: Use Various Tactics
There are a number of different tactics you can use to confirm appointments, depending on what works best for your business. Some companies use automated phone systems to make confirmation calls, while others prefer to have a live person manage the call. No matter what approach you choose, make sure to be professional and courteous in your communication.
#5: Remind Prospects Why Solar is a Great Option
Confirmation calls are a fantastic opportunity to remind prospects of the benefits of solar energy. Solar power is a clean, renewable source of energy that can save homeowners and businesses money on their electricity bills. It’s also a fantastic way to reduce your carbon footprint and do your part to protect the environment. Make sure to read The Ultimate Guide to Solar Sales Leads, this guide will help you frame your sales process and then you can incorporate the confirmation call into your process.
#6: Emphasize the Bright Future of Solar
The future is looking bright for solar energy, with prices continuing to drop and technology becoming more advanced. During confirmation calls, you can highlight these trends and explain how solar a smart choice is for both the present and the future.
#7: Follow Compliance Requirements
When it comes to confirming appointments, it’s important to follow all relevant compliance requirements. This includes the Do Not Call list, the TCPA, and the TSR. Failing to follow these laws can result in costly fines and damage to your reputation. Make sure to educate yourself on these requirements and follow them carefully.
In conclusion, mastering the confirmation call is an essential part of building a successful solar business. By using texting, making multiple phone calls, choosing your words carefully, employing various tactics, and highlighting the benefits and bright future of solar, you can increase your chances of meeting with prospects and closing sales. Don’t forget to follow all relevant compliance requirements, such as the Do Not Call list, the TCPA, and the TSR. With these tips in mind, you’ll be well on your way to mastering the confirmation call and growing your solar company.
Invention Solar has been building smart demand generation sales funnels to generate profits for hundreds of solar companies. Our purpose is not to just sell you web leads and appointments but to help you convert the data into profitable sales leads, appointments, and sales. Contact Us for a free strategy session.