Solar sales leads can boost your business tenfold. We have the ultimate guide to solar sales leads for you so you can harness the power for your business.
While solar energy is quickly becoming the next big development, only 2% of consumers have jumped on the opportunity. What this means for your company is that there’s an incredible opportunity to make sales. The question that needs answering here?
“How do I generate solar sales leads?”
And a seriously good question at that! With most people having no idea how solar even works, it’s up to you to guide them along the purchase and installation processes. Not an easy feat for a market with such widescale potential.
No worries, we’re here to put the power into your hands. If you’re ready to get a lead-up on your competition, we have the ultimate guide to help you generate solar sales.
Provide a Good Customer Experience
Solar energy for residential customers is still in the adoption phase; people are still on the fence about the new technology. While less motivated installation companies see this as an obstacle, you can use this as an opportunity to develop a good customer experience.
Your customers want to know how solar power works and your company has the knowledge and expertise to introduce the benefits to them. Providing open and honest communication with your clients develops a working relationship that they will carry with them throughout the installation process.
A great place to start building your relationship is understanding what your customer wants out of their solar system. You’ll find that many of your customers are interested in the cost savings that come with solar. While this is the primary motivation, others also idealize a cleaner world.
A big issue customers have with solar companies don’t believe the quotes they’re provided. The market is still volatile, and people are afraid of losing money on emerging technology. Show your customers that your prices are honest, and you’ll have their trust.
Work on developing a good customer relationship with every client and help them understand their purchase. Customers that feel safe with their decision are more likely to share their experiences with their friends and neighbors.
Work With Solar Company Directories
Unless your content is highly niched, you’ll find that Google lists directories high than your website. This is because they are constantly driving traffic and adding content. But as the old verbiage goes, “if you can’t beat ’em, join ’em.”
A solar company directory is like a digital Yellow Pages for your industry. You can create a landing page for potential customers to find information about your website. This is your introduction to many people, so take the time to fill out your profile.
Not all directories are the same; some are more reputable than others, and some list higher on Google. Connecting with the top directories puts you in front of more potential customers while also verifying your company. Additionally, connecting with industry associations will further influence positive outreach.
Inbound Marketing Tactics
Inbound marketing is the practice of creating great content that your customers are looking for. This is stuff like blogs, videos, and social media. For this to work, you really need to know your audience.
Tactic #1: Create Informative Content
Where many companies fail and yours won’t is providing the right kind of content. People don’t care about the state of your industry or your “Employee of the Month”. They care about the information that helps them understand the benefits of their purchase.
To create effective content, you need to know what problems your customers have. Understand how they learn about solar energy, the questions they have about the service, and how they search for a company. When you create content that helps people solve their problems, they’ll find themselves on your site and generate solar sales leads.
Tactic #2: Improve Your Social Media Presence
A major trend that the vast majority of companies have failed at is developing a social media presence. It’s not enough to post articles on your feed and expect to bring in customers. You’ll need to really engage with people, answer their questions and participate in your industry.
When companies are highly active in their online communities, they have the potential to put themselves in front of some of the largest audiences in the world. Facebook has nearly 3 billion users, and people watch over 5 billion videos on YouTube daily. And great social media strategies are totally free to implement.
We put a really great article together called How to Get Solar Leads with Facebook Ads this piece tells a story and gives you all the pieces you need to make Facebook solar leads and profitable reality.
Tactic #3: Use the Right Target Keywords
With every sales cycle worth implementing, there is work to put in. And one of the more tedious aspects of inbound marketing is learning how people search for answers.
When people search for “best solar companies in [location]” Google ranks every website based on relevancy to that search. So websites that use these words in their content will have a chance to reach those people searching for them.
This is why it’s so important to understand your customers’ problems. When you know how they search, you know how to use their own words to provide the answers. This is the backbone of effective content.
Buying Solar Sales Leads
Now, those with a budget will find incredible value in working with a lead generation company. They help your business in a variety of aspects, including:
- SEO (so people can find your website)
- Web design and sales funnels
- Reputation management
- Call-center integration
You can also purchase solar sales leads from these companies. They have insider access to homeowner data and can direct you to customers interested in your service. Check out how Invention is connecting solar companies to clients.
Understanding How to Generate Solar Sales Leads
When it comes to generating solar sales leads, you certainly have options. For the most effective use of your time and budget, you’ll find no better method than purchasing them from a quality company. To learn about how buying leads can benefit your solar business, read more on our blog.