Getting new leads can feel impossible sometimes. Read here for the most important dos and don’ts of getting New York solar leads.
New York consistently ranks around the top 10 US solar markets and has over 167,000 installations. It offers a lot of potential for your solar panel company, but there is also a lot of competition for generating leads. So, how can you get New York solar leads and turn them into customers?
Getting NY solar leads might feel overwhelming. But if you want your solar panel services to shine, you need to put in the work to stand out from other solar companies.
The good news is there are many ways to generate leads that work. Read on for the dos and don’t’s of getting New York solar leads.
Do: Understand Your Market
Take the time to do market research for your NY solar leads. You want to understand your target audience in-depth to know their solar panel needs and encourage them to work with you. You can then target your marketing, such as by focusing on certain New York property types or addressing concerns such as winters in New York.
Don’t: Be Too Picky
Understand your target audience but do not limit your leads. It is about finding the balance between high quality and as many leads as possible; you need to find the middle ground for your business. Otherwise, you will struggle to get the volume you need to run a successful solar panel company.
Do: Establish a Social Media Presence
80% of people in New York own a smartphone, which is higher than the national average. Social media is a great way to advertise your solar panel services, offer valuable advice, and show how you can help interested homeowners. Creating targeted content and being consistent to stand out from the crowd is essential.
Don’t: Spread Lead Generation Thin
It can be tempting to try all the different lead generation techniques to attract customers. But if you spread your efforts too thin, you will not create quality content that will produce results. Begin by focusing on several techniques to determine what works for your target audience.
Do: Consider Help Getting NY Solar Leads
You do not have to generate leads alone. One of the best ways to generate NY solar leads effectively is to get support from experts in lead generation. You can then focus on other aspects of your solar panel company with peace of mind your lead generation is in good hands.
Don’t: Choose the Wrong Company
Not all lead generation companies offer the same services. You want to make sure you are working with a reputable firm. Otherwise, you could delay or even damage your lead generation success.
Do: Begin Getting New York Solar Leads Today
Do not delay the process of generating leads for your solar panel company. There are many do’s and don’ts to the process, so consider guidance to get the New York solar leads you desire.
We are here to help you get NY solar leads and sell more solar panels. Contact us today to learn about our solar lead generation services.