sell more solar

How Much Do Solar Leads Cost?

by | Aug 22, 2022 | Solar Leads

As a solar company looking for more business, you need to have a plan for getting the best types of leads and securing ones that will pay off. Of course, you have a budget and need to know what the best use of your money is and how generating solar leads can benefit you.

It’s important to first understand how much do solar leads cost so you can determine if it’s a marketing tactic you wish to use. Invention is here to help you sell more solar and we pride ourselves on offering the most high-quality solar leads list that will be worth your investment. Learn more here about the cost and how to get leads that will give you the ROI you are looking for.

We did some research and found this cool report on the SEIA.org site about Solar Soft Costs. When you figure out your hard and soft costs, then you can back up to figure out how much you can spend to acquire a new customer. Your KPI is starting to take life and now you realize the reality of lead generation to make the wheel turn each month.

Why Solar Marketing is Important

The first question to address is why solar marketing is important in the first place. You may be more willing to invest your money in solar leads once you have a better idea of what’s in it for you and your company. Generating residential leads isn’t always easy in this business and getting the right leads is both an art and a science. The lead flow will fuel your business. Also, residential solar lead generation is extremely competitive. You must have a cost-effective competitive advantage to stay ahead of the rest.

Next, having the right systems in place will provide you with 100% visibility into the business. You can’t rely on hoping that interested solar customers find you. Your company requires a well-planned marketing strategy, and you need the tactics and distribution to back it up. One reason we do what we do is to help better the world. The truth is that the more solar companies we help grow with sound marketing programs, the faster the world will adopt solar.

The Cost of Solar Leads

When partnering with us, you will find that the typical pricing for Aged Solar Leads or Web Leads ranges from $20 to $200 per lead. At Invention Solar we generate our leads and control how many times the data is sold. Typically or $10 to $12 per lead opt-in is very profitable. Pricing depends upon the age from the point of the web submission aka opt-in lead. As for Pre-Set Residential Solar Appointments, you can expect to pay between $150 to $350 per pre-set appointment. Depending upon qualifiers and requirements

The upside is that the commissions paid on each solar deal could be as high as 30% of the entire system cost. If you partner with the right EPC partner that considers your best interest as a  partner.  Also, the truth is that there is a market for generating quality solar leads and email lists for sale. The reason being is that because the commissions paid have a high yield that competition. The marketplace will deem a higher value on solar leads and pre-set appointments and the marketplace works its way out.

It is now inexpensive to generate leads for your solar company when working with us. Outside of referrals and canvassing activity, all other programs are going to cost you time and money. The reality is that leads fuel the business and you just can’t sit back and wait around or hope for the best or the next referral. You must be willing to hustle, follow up on the leads and invest money to make money. Those that hustle make money in this business. Solar is a timing sale so along with your hustle goes timing and repetition. This is the mindset you need to have success with aged solar leads and pre-set solar appointments.

Why Solar Leads Cost You

You may be wondering, why are solar leads so expensive. There are a few factors that will determine the cost. It depends on who you’re buying your leads from and how big of a company it is. In the case that you don’t want to pay a lot for leads. Then you can safely assume that they’re either aged or shared. What happens with these types of leads is that the homeowner becomes less interested. In getting solar panels than they were previously, and you risk not winning their business.

Solar leads may cost you less or more. Depending on the location you work as well as whether solar panels are in high demand or not. Also, it will depend on how the lead was generated and how much screening was done. Sometimes the more you are willing to pay the more the leads will pay off. And the greater benefit you’ll reap. Getting qualified solar leads with Invention Solar guarantees that you will have a better chance of closing the deal. And the homeowner using your services.

Reasons to Choose Invention Solar

There are several reasons why you should consider choosing Invention Solar as your solar lead partner and take advantage of our solar leads for sale programs. For starters, we are industry marketing experts with a proven model that works. Consequently, Our company owns and controls lead generation in this industry and will help you get the right leads at the right time.

We have a lot of experience doing this in the past and are always continuing to learn and do better and get better. At solar lead generation, business lists, and marketing services. Therefore, Invention Solar was created by a team of seasoned industry professionals. In the digital lead generation and residential solar marketing space. Using our services, you can reach higher levels of profitability and consistency at your solar company. We are committed to seeing you succeed and drive in more leads and win more business. Scale up or down depending on your needs and always get the ROI on your marketing investments when collaborating with us.


Now is the time to act if you want to increase interest in your solar services and grow your business. Now that you know the reasons why you should care about getting the best solar leads and learning. How much solar leads cost, you can reach out to us and get the conversation started about the next steps. We’re here and happy to help you find more success at your solar company. Together, we can figure out a game plan for feeding you quality leads and helping you close more sales.

Our team promises to help you build your solar leads machine and get ahead of your competitors. When choosing to partner with Invention Solar, it won’t be long. Before you’re getting calls and questions about your company and having conversations with real homeowners. Who are genuinely have interest in your solar services.

Get in touch today to learn more about our solar lead generation services and have all your questions answered.


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