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Is It Worth It to Buy Solar Leads?

by | Jun 6, 2023 | Solar Leads

Did you know that over 80% of successful residential solar businesses rely on buying solar leads to fuel their growth? It’s true! According to recent industry data, solar companies that invest in high-quality leads experience a substantial boost in their customer acquisition rates. In this article, we will discuss solar leads and explore why they are a valuable resource for residential solar businesses across the United States.

Let’s start with the numbers. Solar companies that purchase solar leads have witnessed an impressive 40% increase in customer acquisition rates compared to those that rely solely on traditional marketing strategies. This statistic alone highlights the immense potential of buying solar leads to expand your customer base and grow your business. The residential solar marketplace continues to evolve based on SEIA Solar Industry Research Data.

When it comes to solar leads, there are several types to consider. One popular option is pre-set solar appointments, which are exclusive leads. These appointments are generated by a specialized team that qualifies potential home owners and sets up face-to-face meetings with solar companies. The exclusivity of these leads ensures that you have the undivided attention of the potential customer, increasing the chances of closing a sale. Statistics show that pre-set solar appointments have a conversion rate of up to 30% and typically cost around $200–$300 per appointment set.

Another type of solar lead is the web lead, generated through internet marketing efforts. These leads can be either exclusive or shared, depending on the source. Exclusive web leads are obtained through targeted online campaigns that specifically capture the interest of potential solar customers in your area. On the other hand, shared web leads are obtained through partnerships with lead generation companies that distribute leads among multiple solar companies.

So, is it worth it to buy leads online? Solar leads have shown to have a conversion rate of 5% to 20% plus and cost anywhere from $12 to $75 per lead on average, making them an attractive option for many solar businesses. Shared web leads come at a lower cost, and their conversion rates tend to be highly equitable because solar is a timing sale. Homeowners typically opt-in to receive more information about home solar and then get “slammed” with phone calls, and then those initial leads begin to ghost the companies reaching out to them. Weeks and months later, they are more responsive to personalized outreach because they don’t feel overwhelmed.

At Invention Solar, a leading provider of solar leads, they aim to work closely with their clients to ensure a cost per acquisition (CPA) for their solar company customers is under $1250. By optimizing marketing strategies and lead quality, Invention Solar enables its clients to achieve greater profitability and sustainable growth.

Implementing a multi-channel media approach is a key aspect to consider when buying solar leads. This involves leveraging multiple marketing programs, both digital and physical, to maximize your reach and attract true home solar customers from various sources. Combining digital outbound and inbound marketing efforts with physical event marketing creates a cohesive and compelling brand presence that resonates with your target audience.

Having the right lead flow programs in place is also crucial for solar companies. This ensures you have consistent leads and can capitalize on them effectively. By implementing marketing drip programs, you can call and confirm appointments promptly, maximizing the potential of each lead. Additionally, email and text nurture programs are vital in maintaining engagement with leads, increasing the likelihood of converting them into satisfied customers.

Sales and marketing staff at residential solar companies across the US face numerous challenges. From finding qualified leads to optimizing conversion rates, their responsibilities are demanding and critical to the business’s success. Buying solar leads alleviates some of these pain points by providing a targeted and reliable source of potential customers, allowing sales and marketing teams to focus their efforts where they matter most.

So, is it worth it to buy solar leads? Absolutely! The statistics and industry success stories speak for themselves. By investing in high-quality solar leads, residential solar businesses can accelerate their growth, increase customer acquisition rates, and thrive in a competitive market.

If you’re ready to take your residential solar business to the next level, click below and check the demand in your area. An Invention Solar sales professional will reply with counts and quotes, and we’re ready to help you strategize to generate profitable solar sales leads.

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