5 Sensational Strategies The Solar Marketing Experts Want You To Try
Solar Marketing Experts has some super strategies to get your company found online. Read on to discover what they are and how to use them.
Demand for solar panels is at an all-time high, accelerating faster than ever. That means things are becoming more competitive for solar installers.
The good news is that you do not have to “recreate the wheel” regarding solar marketing and sales. If you want to know more about how to sell solar products and services, take advice from solar marketing experts. Incorporating their strategies into your business model will help speed up sales and expand your client base.
Discover five sensational strategies solar marketing experts use to remain competitive and grow their businesses. Putting these into practice may be all you need to get your solar company ahead of the competition.
1. Digital Marketing
Websites are the online face of solar companies. If you have not already, it is imperative that you get a website for your business. One of the most effective ways to generate leads is connecting people who are already interested in your site and company information.
There are a lot of DIY website builders and buy email list companies out there that allow you to put up basic information and make it look professional. But it may be worth the extra money to hire an experienced designer, programmer, or marketing company to maintain the site for you.
This will ensure that it looks and functions as intended. Since most people now use the internet through their phones, a professional will ensure your site’s mobile version looks great.
Besides layout and design, they can add features like contact forms and chatbots that will help draw customers. They can also help maintain contact and mailing lists.
2. Traditional Marketing
You probably already know that digital marketing is growing. But you may be surprised to learn that traditional advertising is as well. While leveraging technology is important, don’t overlook the impact of conventional marketing methods.
Things like direct mail, print, local radio, or billboard advertisements are still effective ways of getting the word out about your business products and services. That is partly because you target a broader audience, including people who do not use social media often or rely on the internet for information.
Another traditional marketing tool is attending renewable energy trade shows. These events afford great opportunities to display your products and services. They’re also good for networking with other businesses.
3. Explain All Your Services
Regardless of the medium you use to market solar or find good leads, you must clearly define your products and services. From initial consultations to assessing the roof layout and project completion, be sure customers understand each step in the process.
There are many different types of solar panels, with different advantages and price points. Be sure to explain the ins and outs of your products online and in print materials, but in terms that anyone can understand. And make sure it applies to different types of customers and homes.
For instance, smaller roofs may need more expensive panels, but they will be more efficient over the long term. A south-facing roof will have distinct advantages over those facing east/west. You want to explain these basic concepts and address customer questions through your materials.
If you carry more than one type or brand of panel (and other equipment), be sure customers know their options. And with supply chain delays across the globe, be upfront with customers about the timeline for the job.
Your solar marketing company should spend time understanding how you do business. They should then prepare a marketing plan around generating solar leads; your company needs to turn these leads into qualified solar appointments.
4. Emphasize Incentives
Solar energy requires a large upfront investment, then delivers benefits over time. Convincing people to take this step can be tough. The good news is that the barriers to getting on board have never been lower.
Currently, customers will receive a 30 percent federal solar tax credit. The residential tax credit dropped a bit the following year, but this may change in the near future. As of now, this tax credit will expire at the end of 2024.
There may also be state and local upfront incentives for solar panel installation. Even some utilities offer incentives.
Update these regularly. You want to have the most up-to-date information available about the benefits of solar for the locations you serve. And be sure to articulate the urgency of installing solar to qualify for these rebates.
You might also offer discounts for solar installation. Providing limited-time incentives for new customers or holiday specials can be enough to move the needle. Prospective customers will see this as a limited window to act.
It’s also a way to get an edge over your competition. If a potential customer decides between you and a competitor, an incentive could be enough to win them over.
Hire a Marketing Company
You probably started your business because you are passionate about renewable energy. You want to provide products that lower customers’ electric bills and help the environment.
But not all businesses are proficient at everything. Your job is to know everything about solar power and its advantages, not to be an expert in marketing.
One of the easiest things you can do to boost your number of clients and sales is to hire solar marketing experts. Companies specializing in this will be able to handle outreach specific to your location and client base. Solar company marketing strategies help identify a plan to generate leads.
Learn More From Solar Marketing Experts
Now that you know some effective strategies employed by solar marketing experts, you can put them to use. Make your advertising materials personal and explain the products and services you provide. And be sure you are implementing strategies to engage prospective clients and answer all their questions.
The solar market is booming but becoming more competitive. If you need assistance increasing sales for your solar business, we can help – from marketing and lead generation to public relations and talent recruitment. Reach out to us today to learn more about our services and how we can assist.
