5 Sensational Strategies The Solar Marketing Experts Want You To Try
Solar Marketing Experts have some super strategies to get your company found online. Read on to discover what they are and how you can put them to use.
Demand for solar panels is at an all-time high, and it is accelerating faster than ever. That means things are becoming more competitive for solar installers.
The good news is that you do not have to “recreate the wheel” when it comes to solar marketing and sales. If you want to know more about how to sell solar products and services, take advice from solar marketing experts. Incorporating their strategies into your business model will help speed up sales and expand your client base.
Keep reading to find out five sensational strategies that solar marketing experts use to remain competitive and grow their businesses. Putting these into practice may be all you need to get your solar company in front of the competition.
1. Digital Marketing
Websites are the online face of solar companies. If you have not already, it is imperative that you get a website for your business. It is one of the most effective ways to generate leads: connecting people who are already interested to your site and company information.
There are a lot of DIY website builders and email lists out there that allow you to put up basic information and make it look professional. But it may be worth the extra money to hire an experienced designer, programmer, or marketing company to maintain the site for you.
This will ensure that it looks and functions as intended. Since the majority of people now use the internet through their phones, a professional will make sure the mobile version of your site looks great.
Besides layout and design, they can add features like contact forms and chatbots that will help draw customers. They also can help maintain contact and mailing lists.
2. Traditional Marketing
You probably already know that digital marketing is growing. But you may be surprised to learn that traditional advertising is as well. While leveraging technology is important, don’t overlook the impact of conventional marketing methods.
Things like direct mail, print, local radio, or billboard advertisements are still effective ways of getting the word out about your business products and services. That is in part because you are targeting a broader audience, including people who do not use social media a lot or rely on the internet for information.
Another traditional marketing tool is attending renewable energy trade shows. These events afford great opportunities to display your products and services. They’re also good for networking with other businesses.
3. Explain All Your Services
Regardless of the medium you use to find leads, you must make clear the products and services you provide. From initial consultations to assessing the roof layout and project completion, be sure customers understand each step in the process.
There are many different types of solar panels out there, with different advantages and at varying price points. Be sure to explain the ins and outs of your products online and in print materials, but in terms that anyone can understand. And make sure it is applicable to different types of customers and homes.
For instance, smaller roofs may need more expensive panels, but they will be more efficient over the long term. A roof facing south will have distinct advantages over those facing east/west. The point is that you want to explain these basic concepts and address any customer questions through your materials.
If you carry more than one type or brand of panel (and other equipment), be sure customers know what their options are. And with supply chain delays across the globe, be upfront with customers about the timeline for the job.
4. Emphasize Incentives
Solar energy is something that requires a big upfront investment, then delivers benefits over time. Convincing people to take this step can be tough. The good news is that the barriers to getting on board have never been lower.
Currently, customers will receive a 26 percent federal solar tax credit if home installation is completed by December 31, 2022. The residential tax credit drops a bit the following year but this may change in the near future. As of now, this tax credit will expire at the end of 2024.
There also may be state and local upfront incentives for solar panel installation. Even some utilities offer incentives.
Update these regularly. You want to have the most up-to-date information available about the benefits of solar for the locations you serve. And be sure to articulate the urgency for installing solar to quality for these rebates.
You also might offer your own discounts for solar installation. Providing limited-time incentives for new customers or holiday specials can be enough to move the needle. Prospective customers will see this as a limited window to act.
It’s also a way to get an edge over your competition. If a potential customer is deciding between you and a competitor, an incentive could be enough to win them over.
Hire a Marketing Company
You probably started your business because you are passionate about renewable energy. You want to provide products that lower customers’ electric bills and help the environment.
But not all businesses are proficient at everything. Your job is to know everything about solar power and its advantages, not to be an expert in marketing.
One of the easiest things you can do to boost your number of clients and sales is to hire solar marketing experts. Companies that specialize in this will be able to handle outreach that is specific to your location and client base. They will generate leads and help you hone your marketing materials and strategies.
Learn More From Solar Marketing Experts
Now that you have an idea of some effective strategies employed by solar marketing experts, you can put them to use. Make your advertising materials personal and explain the products and services you provide. And be sure you are implementing strategies to engage prospective clients and answer all their questions.
The solar market is booming but becoming more competitive. If you need assistance increasing sales for your solar business, we can help – from marketing and lead generation to public relations and talent recruitment. Reach out to us today to learn more about our services and ways in which we can assist.