Is your business struggling to generate North Carolina solar leads? Turn things around by trying these 4 strategies that work.
Did you know that more than seven percent of North Carolina’s electricity production is from solar energy as of 2021? That may not sound like a lot but compared to a national average of just two percent; it’s quite impressive.
That doesn’t mean the market is too crowded for new players in the solar industry to get involved, however. North Carolina solar leads are available in abundance as long as you know where to look.
If you’re wondering how to get solar leads in North Carolina, you’ve come to the right place. Keep reading for four powerful strategies for getting solar leads.
1. Experiment With Local SEO
Local search engine optimization means creating a website that appears in Google search results when people in your area search for your product or service.
Search engines like Google are the first place people go for information. If your business is the first thing they see, that will make a big difference.
2. Explore Content Marketing
Content marketing is the practice of publishing useful information that’s relevant to your target audience for free. When your ideal customers perceive you as a valuable information source, they’ll be more likely to buy from you.
You can do content marketing with blogs or YouTube videos, but you can also do it locally through free workshops or pamphlets that you give away to homeowners.
3. Try Traditional Advertising
Online advertising is all the rage nowadays, but there’s a lot to be said for traditional advertising, especially for local businesses.
Renting billboards that your target audience is bound to see as they drive throughout your community can be a game-changer for your business. If there are periodicals or magazines that local residents enjoy, advertising there can be effective, too.
4. Outsource Lead Generation
So far, all the strategies we’ve shared have two things in common: they take a lot of time, and they require a degree of specialized expertise to do well. That’s where our next tip comes in: why not leave lead generation to someone else?
Buying solar leads is a great way to save yourself time and money on lead generation, especially if you don’t have a professional marketer on staff.
Invention Solar specializes in sourcing high-quality leads and then turning those leads into appointments. We offer opt-in solar leads, dial data for homeowners with credit qualifiers, and even pre-set appointments.
We also provide a wide range of necessary business services for solar companies, from reputation management to talent recruitment. Visit our services page to learn more.
Get Qualified North Carolina Solar Leads Today
And there you have it: four powerful strategies for getting more North Carolina solar leads. By now, you should have a crystal clear idea of how to move forward with your business’s marketing.
If working on solar lead strategies isn’t your strong suit, consider letting Invention Solar do the heavy lifting for you. Contact us today to start getting qualified solar leads for your company.