Are you trying to get more leads for your solar services in NJ? Click here for four practical tips for getting New Jersey solar leads that are sure to help you.
With rising energy costs in the United States, solar energy has never been more popular. In fact, residential solar installations increased by 34% from 2020 to 2021. In the second quarter of 2022, the U.S. achieved another record for quarterly growth.
There are many factors attributed to the growth of solar energy. Rising inflation is one of the most significant root causes.
Homeowners are struggling to stay within their monthly budget. Converting to solar energy is one effective way to reduce monthly expenses and keep up with inflation.
Read on for four tips for getting New Jersey solar leads. Explore topics such as how to convert solar leads into solar sales.
1. Event Marketing
Engraining your solar company in the local community is an effective way to get NJ solar leads. Your solar company can set up a marketing tent at the local wine or craft beer festival.
Here, you can offer small gifts to prospective customers. For example, hand out beer bottle openers in exchange for signing up for a solar consultation or joining an e-mail list.
2. Tailor Your Messaging to Current Events
It seems like everyone is talking about inflation. According to a recent survey, nearly 7 out of 10 Americans see inflation as a top problem.
You can tap into this concern to generate solar leads. Many people are looking for a solid justification to make the switch.
Use your company’s solar messaging to explain that solar power reduces monthly energy costs. Demonstrate to customers that switching to solar can create room in their budget for rising grocery and fuel expenses.
3. Social Media
Social media is one of the most powerful tools for lead generation. There are many platforms out there to reach local homeowners.
Facebook is a popular platform for Millennials. You can tailor an advertising campaign to specific locations and demographics. This results in a high conversion rate for solar sales.
We suggest joining community groups. This way, you can engage with local citizens concerned about the environment or rising energy costs.
Generation Z and younger homeowners respond better to video platforms. Instagram and Snapchat are the right choices for this group. Here, you can create unique and compelling video content to raise interest in solar power.
4. Solar Reviews
Everyone is looking for positive online solar reviews these days. When you need a service, Google is typically the first place a customer turns to. Once a company is identified, the prospective customer wants to ensure they are reputable.
To verify this, they read Google reviews. They want to make sure that previous customers had a good experience. Therefore, your solar company can generate leads by encouraging satisfied customers to leave a review.
Four Tips for Generating New Jersey Solar Leads
You are now ready to use affordable resources to generate solar leads in New Jersey. Your company can take advantage of current economic conditions. Compel potential customers to reduce their monthly budgets by converting to solar.
Social media and positive Google reviews are also pivotal. If your company needs help generating New Jersey solar leads, contact us today to speak with a marketing expert.